6 Reasons Your Santa Cruz House Isn’t Selling

6 Reasons Your Santa Cruz House Isn't Selling

Why isn’t my house selling? Waiting for a buyer can be stressful when you’re selling your home. Emotionally, the constant readying for showings and let down as no offers follow can be draining. Financially, depending on the circumstances you’re facing, the bills keep rolling in as time passes. If you’ve had to relocate, you’re now carrying the burden of paying and caring for two properties. If the days are adding up to weeks and months, it can become downright depressing as every day passes. But there are likely many reasons why your Santa Cruz house isn’t selling.

It’s time to make a change! When a listing lingers on the Santa Cruz market, something isn’t right with your listing. When something just isn’t working, you fix it. Given that you have mere seconds to capture the attention of the average buyer, no one fix is more important than the other. It all matters when you list your home. By learning these six reasons your Santa Cruz house isn’t selling, you can make better-informed decisions and finally sell your home.

Overpriced

When buyers are researching homes, they become intimately familiar with the best locations and established expectations in pricing. If the features, location, and other determining factors don’t add up to your asking price, then this is most likely the reason your Santa Cruz house isn’t selling. While buyers are willing to make offers lower than the asking price, they don’t want to deal with the discomfort of coming in with an offer so far below the asking price that it would appear insulting.  Overpricing equates to starting on the wrong foot with your listing. Setting the price right from the beginning is the best way to limit the time your home sits on the market waiting for a buyer.

Outdated

When buyers are walking through your home, they have expectations built around the latest technology and most up-to-date modern features of a home. You may need to renovate and update the elements of your home, from countertops to appliances and convenient features that meet the demands of technology. While you may love the wallpaper you’ve had since 1972, it’s turning off your potential buyers and could be the very reason your Santa Cruz house isn’t selling.

Repairs

If apparent repairs are needed, this is likely why your Santa Cruz house isn’t selling. The majority of buyers seek a home ready for their family to move right into and begin their new life. Additionally, as you may have already learned, bargain hunters typically include contingencies asking for credit against the cost of repairs. These deductions make the offer come in far below the home’s value, even with the need for repairs. Unless your home is brand new, there are likely to be some repairs you’re aware need to be completed. However, being oblivious to a problem doesn’t free you of the responsibility after the sale. You should keep in mind the consequences of failure to disclose in traditional home sales, even when you were unaware, can be extremely costly if you end up in court.

Bad Advertising 

Advertising is a multifaceted endeavor. Not only must the photographs associated with your listing be of top quality, but buyers also have expectations of virtual 360 tours, which require the services of professional photographers and drone pilots. The write-up needs to entice them with a fascinating description of the property to keep their attention on your listing. If you or your real estate agent haven’t taken advantage of the vast pool of buyers offered by optimal advertising reach and content, this may be the reason your Santa Cruz house isn’t selling.

Staging

Have you removed any personal items? Staging is widely used in marketing homes today because it gives the buyers a blank canvas to imagine themselves occupying the space. If your family photograph is on the mantle, or your favorite color tone of blue is on the walls, it can prevent the buyer from picturing themselves living in the home. Using neutral tones and removing some of your belongings visible during walk-throughs can vastly reduce the time on the market. If it appears to be someone’s home already, this is a potential reason your Santa Cruz house isn’t selling.

Availability

All of the steps involve professionals leading up to listing, open house, and showings, and finally, the inspections and appraisal all include appointments. The meetings equate to time out of your busy day, and showings mean prepping the home to look magazine perfect at the drop of a hat. If you’re unable or unwilling to make your home open and available with a moments notice, then you probably found the reason your Santa Cruz house isn’t selling

Why wait or worry? Prime Performance Properties will pay you a great price, even if your Santa Cruz house isn’t selling on the MLS. Find out how we can help solve your problems! Prime Performance Properties makes it easy, just call (831) 419-9087 or send us a message today.

Parker Larsen

Parker graduated from the University of California, Santa Cruz where he earned a BA in Legal Studies and played collegiate tennis. His efforts won his team a National Championship title and earned him his All-American athletic status. It was around this time he took his skillset from high level athletics and applied it to real estate and entrepreneurialism. Now, with over 8 years of real estate industry experience across a variety of proficiencies including marketing, property and business management, deal analyzation and acquisitions – he founded & operates Prime Performance Properties.

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